Coronavirus Exposed Your Business!
What a difference a month makes!
Currently as small business owners, we find ourselves living amidst a global pandemic (probably the worst the world has ever seen). Lives are being lost and health systems are on their knees, economies are on the brink, businesses are closing, household incomes are being wiped out.
Coronavirus is certainly the catalyst to the situation , but is it the fact that so many of us have such a heavy reliance on a single source of income, tied to being a hard working, local business owner that has actually left most us in the shit?
It’s evident that so many self-employed, small business owners have entered a world of extreme uncertainty and the vast majority many have zero to fall back on.
This situation puts ourselves and our families in a less than desirable position…but could it be avoided?
You see spending all our lives working on and in our single source of income business, has actually put us in this precarious position.
We have been living in times of rapid change and technological advance for some years now, but for the majority of our businesses there has been little to no change or adaption and the fragility of our business models are being exposed in this unprecedented scenario.
The hardest hit are the physical stores, sole traders and self-employed that deal with customers in person and who have no online infrastructure to provide continued income in times like these.
However, it’s now more than ever before a time to adapt, a time to take action & to evolve how we each think about and approach our businesses.
At the best of times the stats state that ~ 96% of all new business fail within 5 years, and of those who survive around 95% of those fail by the 10 year mark.
For me it has been the approach and conditioning through societies norms, our schooling, what our parents and grandparents have done that has left many of us stuck in a rut in our businesses whilst technological advances, and the information age has hold.
The economic impact of the Coronavirus has exposed this.
It is now adaption, growth and evolution that is required via a very different schooling, mindset and approach to our business.
The way in which the conventional small business model serves the owner is now out of date.
What it had provided for many, including myself was a source of stress, inflicting a mindset of ‘just about getting by’, putting us in a position where we were basically working a job (just over broke), but working more hours than an employee and in the vast majority of cases actually getting paid less.
This my sound harsh and you may want to punch me in the face right now — but it’s the truth! And sometimes the truth hurts — in a similar fashion to our bank accounts right now!
So why am I painting this picture at time when we a small business owners are already being repeatedly kicked in the stomach? Which by the way is something that has been happening for a long time now starting with the struggles on the high street and now we are being wiped out economically due to something we have no control over — a viral pandemic.
Because we need to face the harsh reality that you may not have a business to go back to, your back is truly against the wall right now and you need to act.
But this could actually be the best thing that has happen to and for your business!
What?! How?…. Well it’s a time to take back control, it’s time to adapt, it’s time to take action & to evolve as a business and as an individual.
For the first time in probably forever you have had the opportunity to actually take a step back and have a look at what your business is actually doing for you.
You now have time to evaluate your business and life and make the decision — ‘Is this actually what I want to be doing? Is my life and business where I want it to be?, Am I living my true purpose?
Some deep thinking to be done there — but now is definitely the time.
Like it or not, you have now been cast into a situation where you have the very real opportunity to capitalise on this crisis.
To use the time you now have to act.
Yes, It’s time to commit to yourself that you will never be in a position where external factors such as what’s happening at present will put yourself or your family in this kind financial jeopardy again -
So if you are a small business owner who has had their business & livelihood impacted, it’s now a time like never before to adapt fast by learning and applying online strategies to safeguard your business that will allow you to protect your existing business and prosper in the future.
It’s a time to dig deep, identify your true purpose and focus in on the people you really want to serve.
By doing this you will come out of this positioned with all the knowledge and assurance that if the very worst should happen — you will have the necessary skillset to quickly adapt and even start over if necessary so you can create impact & generate income, even when your primary source is under threat, be it temporary or permanent.
You see just over 3 years ago when I had to take 6 weeks off from my business due to illness, I did exactly that.
Back then I had the very stark realisation that has actually prepared me for this very scenario.
I realised that my small business was under constant threat — I was always on the offensive from external factors that were out of my control.
As a result, I sought out experts and mentors, I took courses and trained in online marketing and online business and started applying these methods to both my own optical practice and in the online space.
I also developed and built an invaluable network of partners and friends and over the last 6 months a number of us in the online space started helping other business owners by applying what we were doing in their situations with some amazing results.
Sarah, my wife, also started applying similar strategies to her photography business and has developed online avenues to generate addition income at a time when her weddings are being canceled during this period of lockdown.
So I want to bring as much help and value to you by giving you FREE ACCESS to online resources that myself and Sarah are putting together from both our own skills & experiences but also from experts who are the real deal, for anyone wanting to ‘evolve their business’ and adopt ‘online leveraged income’ strategies.
Our mission with these resources is to equip you with the knowledge, tools and strategies that you can apply to your business and your life, as well as opening your eyes to a whole new world of business and income opportunities.
Two of the very things you need right now!
Get access to it now for FREE — and equip yourself with the knowledge, tools and strategies that you can apply to your business and your life now!
Simply go to https://thebrydens.com/evolve
And we will see you on the other side.
Alan
